Monday, February 16, 2009

Perhaps Breyers should head back to the drawing board

As I was grocery shopping this afternoon, I found myself on the ice cream aisle. I was heading for the frozen waffles, but in a moment of weakness began to consider buying some ice cream. "Maybe just a 'light' kind," I thought to myself.

Then I walked past this carton of Breyer's Double Churn. Unfortunately for them (but fortuitously for me), it's written in cursive, so at a glance I thought it said "Breyer's Double Chin Ice Cream."

That was all it took. I am happy to report that I left with no ice cream and only one chin. Sorry, Breyer's folks. You really ought to consider using a print font instead.

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